2. RESTRUCTURING AND MARKETING METHODS: Competition has always done things in a certain way and companies just follow suit believing in the very safe methods of obtaining the cheapest, quickest route to a lucrative bottom line. You may need to try the Blue Ocean Strategy which would no doubt require more risks but bold steps bring bigger revenue.
Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure.
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